Joe Cox, wheeler and dealer
Since opening Joe’s Cycles two years ago, Joe Cox has helped make Fountain Square one of Indy’s main cycling hubs. At any given moment, riders (many on fixed-gear bikes) roll down Virginia Avenue from Downtown, stopping in for a cup of coffee, an accessory or a tune-up. “A few years ago, when people thought of Fountain Square, they thought of the Murphy Art Center or the Fountain Square Theatre,” he said. “Now cyclists and a lot of other people are associating it with a bike.”
Now: Cox is launching his own brand of high-end bike frames and plans to open extra showroom space, borrowing 350 square feet from the storefront next door. He’ll also sponsor tours in 2010, with riders traveling from Indianapolis to Brown County to camp. And with the Cultural Trail coming soon outside of his storefront, Cox is confident that Ft. Square is only going to become more synonymous with cycling.
- Story by Jim Walker