Emily Trimble, @trimblyton, social media account manager at BLASTmedia
QR codes rock. They’re a simple way to share all of your information quickly and succinctly. The only issue I see with them is when people start getting QR code tattoos. When I ask “What’s your number?” I don’t want the response to be, “Scan here.”
Chuck Gose, @chuckgose, co-founder of Indy Social Media
With QR codes, it’s all about how much effort people have to put in versus the reward they get. QR codes require a smartphone, and though it may seem like it, not everybody has a smartphone. If you do have a smartphone, you then have to download a QR reader app. Not that this is difficult, but another step. If somebody has the interest and goes through all of the steps to scan a QR code, what’s at the other end? Marketers are still figuring this out. Counter this to SMS promotions, and the effort for QR codes rarely matches the reward.
Jon Bausman, @JonBausman, director of media and brand development at Ricker Oil
QR codes have a lot of possibilities; they can hold a lot more information because they are 2D. You can scan a QR code and automatically “like” a fan page, go immediately to a public library’s help section on its website or download an entire e-book ... and they get extra cool points for how they look.
Chris Theisen, @cjtheisen, digital communications manager for Flex-Pac
The stats point to the fact that even a lot of the techie people don’t scan QR codes. ... As with most new tech, the adoption of it by the general public will depend upon how well the marketing sector does to educate their customers on the codes.
Andy Huston, @hust0058, 4sqIndyAndy Huston, 4sqIndy
I’ve done a marketing campaign with QR codes. Frankly, I spent more time talking to people about what the QR is and how it works than the actual event that I was marketing. Doing an A/B test with some fliers displaying a URL and others having QR codes, the URL out-performed the QR code by more than 1,000 percent.
Shawn Plew, @hoosierplew, co-founder of BlogINDIANA
QR codes are awesome when they’re used properly. It lets people grab your info for on-the-go reading via their mobile device or to get more info while relaxing on the couch with their iPad. Earlier in the year, Sears posted a QR code in a television ad — that would be the WRONG way to use QR codes. Who is going to pause their DVR to take a picture of a QR code?